OUGD504 - Brief 01 - Design Process - Internet Research - Folds

This brief is specifically asking me to look at various methods of folding paper in order to produce an exciting and engaging leaflet. I looked on the internet for sources of information and conducted some secondary research. The image below illustrates well the number of simple folds that can be made to create a very basic leaflet. Some slightly more complex than others. I find this image useful because I know that I want my leaflet to be simple yet effective, I don't want to use an overly complex fold because I think that it could distract from the content.


Some simple yet interesting types of leaflet:

This leaflet for Esquire employs a simple fold, and develops out into a poster which is quite entertaining. This is something that I contemplated doing in this brief for my leaflet design, although I do feel that perhaps it has been over done, but for research purposes this example of a doubled up leaflet is nice. 

Another really nice example of how a leaflet can actually be a poster thanks to simplistic folding techniques.



This Mondrian inspired folded leaflet inspires me massively. I want my final leaflet design to incorporate similar characteristics. I like the idea of revealing information from unfolding the paper, and I need to research these types of folds a lot more to find something that suits my design process and represents my creative vision well. 

This leaflet uses a basic concertina folding technique but is content aware are therefore highly appropriate in this context. The gradual gradient works across the folds and opens up to reveal a panoramic bar of colour, the fold makes this leaflet very effective. 

This leaflet for UAL is very simple in its folding technique, but  uses interesting cutting methods to make the leaflet a bit more intriguing to read and interact with. I like its design and find it quite inspiring.