https://www.behance.net/gallery/10350431/Food-Waste-Campaign-Dont-be-a-Lemon
I came across this campaign on Behance. What drew me to it was its bold slogans and dominating imagery. I think slogans such as 'don't be a lemon' are key in engaging with the audience and setting the tone of voice, and I think this works very effectively. The slogan than I am using is less aggressive but carries similar connotations to these:
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