As part of the supporting material for this D&AD brief, I was allowed to submit inspiration mood boards which document all of the material I researched and absorbed in the design process. I realise that my campaign is highly conceptual, and perhaps not everyone will instantly get the references that I have made. So, I thought it would be a good idea to include a few of the key pieces of inspiration which led me to create the campaigns aesthetic. I didn't annotate these boards, they were simply there to support the 8 presentation sheets that I submitted online.
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