Product, Range, Distribution:
Examine graphic design outputs relating to social,
political and ethical change. Aim to increase your awareness of historical
examples plus contemporary practice that is responsive to 21st Century issues.
Be sure to note the relationship between medium and message.You should then
produce a body of research work that explores the connections between these
concepts and their respective design outcomes prior to your own practical and
conceptual exploration of possible products, ranges and methods of distribution
that may be suggested by your preferred content or, indeed, those that reflect
your own ideologies, concerns and/or ambitions.
Part 1: Based on the introductory workshops, develop a practical,
visual and contextual investigation of a specific subject. You should aim to
develop research from a range of primary and secondary sources in order to
fully explore the opportunities for informed creative development. Your
research and development of this part of the brief should be documented on your
Studio Practice blog and will be presented as part of your interim concept
pitch.
Part 2: Devise and develop a body of practical work that both
distils your knowledge of an identified issue and demonstrates your ability to
tap into the market potential for socially, politically and ethically-driven
design. This output should still work within the broader creative and
professional contexts of graphic design but could be based around ideas of
awareness or protest. Examples of potential deliverables include (but are not
limited to):
·
materials relating to an issue-led campaign (this could be one
affiliated to an established organisation or a more ‘guerilla’ approach)
·
a poster series
·
a booklet/publication/manifesto
·
a web/digital platform
·
placards, banners or a set of badges
·
a range of products or merchandise that communicate your identified core
message
Your contextual research, critical observations and reflective
evaluations should be documented on your Studio Practice blog and summarised
within reflective content that supports your design submission. Your response
should explore the relationship between product range and methods/media of
distribution as well as specific audiences, contexts and appropriate tone of
voice.
My analysis/Initial thoughts:
When we were first briefed on this module, I was instantly excited and optimistic. For my major responsive brief, I have been working on the Monotype project which is all about activating my 'cause' through pure typography. The brief asked me to devise my own cause, whether it be personal, local, national or global and spread the word of the campaign through graphic design which uses typography only. I have really enjoyed working on this brief and it ties in perfectly with OUGD505. I feel very prepared.
My initial thoughts: I instantly thought it would be a cool concept to look to document an area within society/culture that I feel is under-represented or neglected. I did something along those lines for Monotype, so I could easily develop this further for this brief. The work I produce for 505 doesn't necessarily need to be representative of a traditional/stereotypical campaign as such. There is something very comforting and authentic about DIY aesthetics achieved through using analogue methods and non digital outputs. This is the route I most likely see my self taking.
Or, I could down the complete opposite route by producing a campaign which is incredibly minimalistic, contemporary and slick. It is important to represent my own aesthetic visions. I know that I want to produce something genuine and heart felt.
It is going to be key to conduct in depth research into production processes, distribution methods and so on for brief 01 and 02. I need to just put everything I see and feel inspired by up on the blog and not be precious about what I am posting.
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