Sunday, 17 April 2016

OUGD505 - Brief 02 - Research - Positive Findings

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Real Junk Food Project: The Leeds cafe that has fed 10,000 people, using 20 tonnes of unwanted food – and started a worldwide movement


The Real Junk Food Project feeds punters on goods that would otherwise have been thrown away by supermarkets, independent grocers and food banks. 

The founder of a quietly-growing empire of social cafes has called on a change in the law to prevent the UK’s "criminal" levels of food waste - especially by supermarkets - while so many go hungry.

Adam Smith, founder of The Real Junk Food Project, in Armley, Leeds, feeds his punters on goods that would otherwise have been thrown away by supermarkets, independent grocers and food banks.

The 29-year-old trained chef cooks up stews, casseroles, soups and cakes with the unwanted food, charging a “pay as you feel” policy - allowing punters to pay what they feel they can, and if that is nothing, they can help with the washing up.

In just 10 months he has fed 10,000 people on 20 tonnes of unwanted food, raising over £30,000.
The cafe has had such resonance in a world with such high food wastage and high hunger levels it has inspired 47 other "pay as you feel" cafes to spring in the past few months in Manchester, Bristol, Saltaire – with the concept even exported as far away as Los Angeles and Brazil, Warsaw and Zurich.

Whole article:
http://www.independent.co.uk/news/uk/home-news/real-junk-food-project-the-leeds-cafe-that-has-fed-10000-people-using-20-tonnes-of-unwanted-food-and-9926579.html 

These statistics make me really happy and proud of this organsation. I am also so pleased to see that this project in Leeds, demonstrating the city's potential have such a profound national and global impact. This reassures my faith in the cause and makes me excited to be getting involved with it from a creative stance. 

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