Friday, 17 April 2015

OUGD406 - Brief 04 - Additional Ideas - Keeping it Fresh

Here, I tried to think literally. I drew inspiration from semiotics associated with fresh. I imitated the style of the packaging for the sweets. I quite like the garish effects I achieved but it doesn't really communicate the desired aesthetic I had intended. I then looked to the Fresh Prince of Bel Air for inspiration and this was fun, but again wasn't really what I was aiming for in the first place. 

I then moved my attention to using imagery of fresh fruit to communicate my ideas. 

Further development of the fresh concept:

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