Following the crit, I decided to run with the theme of using fresh fruit to convey my ideas. Below you can see how my designs have developed completely around my tag line which I felt was important. I used a typeface which is similar to Apercu, a contemporary sans serif which I have a bit of an obsession with at the moment. I used Karla which is just as elegant and beautiful. I wanted the posters to make as much impact as possible, so I tried to use colours that stand out from the crowd, colours that I would see and be intrigued by. I also tried to use language that is audience sensitive, and not too condescending.