Today following our crit session for brief 3 we had time to discuss our initial ideas and concepts for brief 4. These brief run simultaneously do it is going to be challenged to spread myself across the two bodies of work and give enough attention to everything.
For brief 4 we must identify in 'issue' or 'problem' that needs solving from the research we gathered for brief 2. We then have to resolve the issue through design, by producing 'packaging' for a 'product' that is directly informed by the broad range of research gathered.
My interpretation of the brief:
In this brief the terms 'product' and 'packaging' can be applied very loosely and viewed in a very abstract way. Most people would see these two words in the literal sense, but in relation to this project the words 'product' and 'packaging' can mean literally anything (in the context of graphic design and visual communication). So there is pretty much free rein in terms of what is produced as the final 'resolution' to this brief. It's wide open. As part of this project, I must re-write the brief to make it as targeted and specific as I can to my individual interests, concerns and research.
My product is going to be related to the collection of images that I have. the images are not mind, they are appropriated. They are completely unrelated to one another yet I think it will be interesting to draw comparisons between the images and forge connections and relationships with them.
The issue I have identified from my research is that not many people have much knowledge of what slides are or what they do. I found through my research that people think analogue film photography is fairly redundant as a medium and is overpowered by digital mediums. Slides as objects are fairly obsolete in 2015 but I want to make people aware of their fantastic unique qualities
. I feel that my generation, living in the digital age don't have much knowledge or appreciation of analogue photography, especially funny little objects such as slides.
Digital photography for me creates a void between the photographer and the photograph where as analogue physical photographs connect the artist to their images. I want to inform and entertain people about slides, and the way that I want to do this is through promotion.
I want to promote a series of exhibitions, talks, workshops, films etc all about 35mm slides. This is my PRODUCT, the events. My PACKAGING will be the promotion articles and pieces of graphic design. I want to design posters, flyers and other printed pieces of design that promote the events.
Here are the dictionary definitions of the words: