I wanted my flyers to be square, so I selected areas of the scans that I thought looked the most visually exciting and abstract and inserted that onto a 5 inch x 5 inch canvas and got to work formatting the information into an appropriate layout. I stuck with Arial as the font for the leaflets to keep in line with the other promotion for the event. I included the Photographers' Gallery logo in the bottom of the leaflet to add authenticity.
I initially experimented with the designs used in the posters, but then realized that this wouldn't really work because it was just recycling the existing designs and I wanted to create something unique for the flyers. I looked at the different colours I could use, but quickly moved on from these ideas.
Here are some of the first designs I produced using the scans of the slides. For me they work really well. I really like the colours and how abstracted the slides have become, The flyers don't reveal too much about what the exhibition has to offer which I like. There is a certain level of mystery and that's what flyers are there to do, create intrigue.
Final designs for the flyers: The final three front designs work well as a three. When placed together side by side the slides seem to run across and look like liquid.
Carou-sell - I came up with the title 'Carou-sell' for one of the supporting events as I wanted to use some word play in this project. Traditionally 35mm slides were projected using specially designed carousel device, and seen as this event is all about selling and exchanging I saw this as a good opportunity to get witty. I searched on-line for good quality images of carousels and then manipulated some in Photoshop to use for the set of three flyers. I wanted these to make a lot of impact, so kept the backgrounds all black and the type white. The images were se tin high contrast with lots of bright popping colours.