Monday, 1 February 2016

OUGD503 - Brief 01 - Monotype - Further Idea Generation

I am really happy with my concept of the campaign, I think it is highly conceptual and tackles this brief in a way that is very personal to my own views and attitudes but should also reach out to a lot of people in the general public. I think that if this campaign is designed appropriately, it could have the potential to instigate really positive social political and cultural change, which is really what a campaign is all about. What I really must do is make sure the taglines of the campaign are clear and easy to understand as well as being short and snappy. My initial ideas surround the concept us labels and using badges to represent them as a metaphor. 

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