We finalised the recipes for the products and then turned our attention to colour. We had the idea to take colour inspiration from the fish themselves and the ingredients found in the saucy fillings to use throughout the various structural packaging resolutions. We decided to keep the colour to a minimum on the packaging, settling on three colours plus stock. This way the packagaing won't be too visually overwhelming and will retain a sense of premium quality.
- Crispy Thai Cod w/ Herb & Lemongrass butter sauce – orange, yellows, green, white
- Crispy Sea bream w/ Tomato and Coriander filling - reds, white
- Crispy Salmon filled with Feta, Spinach & Ricotta – pinks, creams, greens
Below are a range of colour wheels that contain colours we think would suit the packaging.. We used Adobe Kuler to seek out interesting contrasting and complementary colours. We are going to select a range to use on the various packagings.