I now have a solid concept to underpin my campaign . The focus of my campaign is to challenge peoples perceptions of labelling, enlightening them to how damaging they can be for the people involved. I want to make the tone of voice quite playful and conceptual rather than hard hitting and shocking. Therefore I will rely on word play and conceptual use of language and typography.
I began experimenting with a range of typefaces, placing them in simple circular shapes to represent the shape of a pin badge. The brief specifies that I am not to use any other creative output other than type, but I think these simple circles are justified.