Tuesday, 2 February 2016

OUGD503 - Brief 01 - Monotype - Further Conceptual Development

I now have a solid concept to underpin my campaign . The focus of my campaign is to challenge peoples perceptions of labelling, enlightening them to how damaging they can be for the people involved. I  want to make the tone of voice quite playful and conceptual rather than hard hitting and shocking. Therefore I will rely on word play and conceptual use of language and typography. 

I began experimenting with a range of typefaces, placing them in simple circular shapes to represent the shape of a pin badge. The brief specifies that I am not to use any other creative output other than type, but I think these simple circles are justified. 

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