The bare minimum that we must produce for this brief is a structural packaging solution. As a group we all recognised and agreed that this wouldn't be enough to impress the judging panel. We agreed that we needed to produce a range of other supporting materials/collateral to support the new packaging designs, including fridge magnets.
We thought it would be a fun idea to produce magnets that represent the new products through the presence of the existing logo, various colours and slogans. Magnets are a bit of a novelty item and we thought that they would appear to a younger target market, especially if they are slightly cheeky and comical. We decided to use the shape of the logo for the main magnets, and use a similar typeface for the slogan magnets to extend the existing branding/identity which we feel is already very strong and successful.
Our magnets will be 4 x 7 cm in size and will be made from strong card. We will laminate the prototypes to reinforce them and make them look authentic. They can obviously be attached to anything magnetic but will function well on the fridge of the consumer of the new Saucy Fish Co. product.