Monday, 28 March 2016

OUGD505 - Brief 02 - Research - Cowspiracy

Cowspiracy: The Sustainability Secret is a groundbreaking feature-length environmental documentary following intrepid filmmaker Kip Andersen as he uncovers the most destructive industry facing the planet today – and investigates why the world’s leading environmental organizations are too afraid to talk about it.
Animal agriculture is the leading cause of deforestation, water consumption and pollution, is responsible for more greenhouse gases than the transportation industry, and is a primary driver of rainforest destruction, species extinction, habitat loss, topsoil erosion, ocean “dead zones,” and virtually every other environmental ill. Yet it goes on, almost entirely unchallenged.

As Andersen approaches leaders in the environmental movement, he increasingly uncovers what appears to be an intentional refusal to discuss the issue of animal agriculture, while industry whistleblowers and watchdogs warn him of the risks to his freedom and even his life if he dares to persist.

As eye-opening as Blackfish and as inspiring as An Inconvenient Truth, this shocking yet humorous documentary reveals the absolutely devastating environmental impact large-scale factory farming has on our planet, and offers a path to global sustainability for a growing population.

I had been meaning to watch this documentary for some time, so saw this as the perfect opportunity to make an excuse to watch a film as part of my broad research for this brief. The issues in the film don't necessarily directly link to the concerns I am exploring in my practical work, however, the large overarching theme of sustainability and food security does link and tie in perfectly with the issues I am interrogating. I was already aware of the majority of the facts, stats and information revealed in the film and it didn't really shock me. If anything, watching it made me more determined to produce some amazing work for this brief to try and instigate real, positive social, environmental and political change through graphic design. I really appreiciated the brutal honesty of the film and how much exposure it has created on these previously unexplored areas. It's definitely worth a watch if you haven't seen it. 

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