These are the mockup images that I took along to the crit session. I think that my original ideas had strong aesthetic and visual impact, but ultimately lacked a solid concept or campaign theme. This is what the brief was ultimately about. The layouts were successful, but there wasn't enough emphasis on generating excitement and hype around the album release. I was pleased with my type decisions and how I took inspiration from the colours on the original album artwork. But it definitely needed re-evaluating and I got very constructive, helpful feedback from the crit session.