Design Practice 2 Re-Briefing
Effectiveness as a designer, professionalism
etc – very independent brief
A highly personal project,
reflecting personal ambitions and creative concerns
It doesn’t have to be worthy necessarily
but it does need to have bite to it
Research and independent approaches
are key – ultimately about problem
solving, theoretical, conceptual and
contextual insights. Using a range of skills acquired from a range of previous
modules
Explore wider contexts than pure ‘graphic
design’ – delve into areas of visual
communication which are out of the comfort
zone – take in broader consideration
Conceptually appropriate outcomes are
what Danny is looking for
Give yourself a problem and then really try to unpick what would make a successful resolution to that specific problem. Think wider and don't just follow your tried and tested design process.
Remember to also consider the distribution of the
money – sets, denominations, where it would appear etc – how would it have
range and distribution – don’t overlook this
Develop research techniques,
research within design runs through the whole project, don’t think about this
research literally. Design is research at the end of the day. Research in
continual not just a starting point for a project
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