Tuesday, 5 April 2016

OUGD505 - Brief 02 - Cafe Branding/Identity Research

In my self defined brief, I clearly specified that the branding needed to feel fresh, contemporary but also clearly representational of the core values and ethics that the Junk-Food Project hold dearly. I took to the internet to find inspiration from contemporary branding/identity projects for small independent cafes, pop up's and restaurants. I found some really lovely projects that use considered sans serif typefaces, beautiful hand crafted illustrations and lovely use of line, shape and colour. 
I was paying particular attention to the logo designs and how these had been applied across a range of products and collateral. 

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