Sunday, 1 May 2016

OUGD505 - Brief 01 - Dollar ReDe$ign Project

IN HOPE WE TRUSTWe need to rebuild our country, revive our economy, as well as redesign the mighty Dollar bill – clearly we need to go back to the drawing board and fix what 'we' broke.

This is the mother of all branding projects and we want you to join our cause.

I stumbled across this project online and found it fascinating. It's basically an open call to re-imagine and re-think the existing American dollar design. Anyone can enter and any design is valid, it is a truly collaborative brief. Some of the entries caught my eye for a number of reasons. I found it inspiring to see what certain people have chosen to include on the designs. The project has provided me with a great amount of contemporary inspiration in terms of aesthetics and attitudes towards physical money design. 

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