Danny wants to hear the pitch as though you have a finished concept for a client, so we will not be focussing on the developmental aspects to the project. We want to know the big idea, why it's perfect for your audience and your strategy for the implementation or integration of your design solutions.
We got into our group and straight away allocated various areas for research to each of the group members. I decided I wanted to research into the visual side of political campaigns, looking for the certain aspects that make a campaign a success or a failure. For this, I knew that I was going to keep everything pretty much internet based in terms of research for purpose of efficiency. I was looking for campaigns that are specifically, not very effective. I came across a number of rather bold and controversial visual campaigns from the UK, which make sensationalist claims.
I also looked for inspiration from highly prolific and successful campaigns, the Obama HOPE campaign is probably one of the most iconic in the history of politics.