Tuesday, 3 May 2016

OUGD505 - Study Task 04 - Research

Study task 04 is asking us to produce a body of work that will ultimately aim to engage younger generations with the voting process. We will be working in groups to create a concept that we will pitch to the rest of the class. The concept will underpin the body of practical work. 

Danny wants to hear the pitch as though you have a finished concept for a client, so we will not be focussing on the developmental aspects to the project. We want to know the big idea, why it's perfect for your audience and your strategy for the implementation or integration of your design solutions.

We got into our group and straight away allocated various areas for research to each of the group members. I decided I wanted to research into the visual side of political campaigns, looking for the certain aspects that make a campaign a success or a failure. For this, I knew that I was going to keep everything pretty much internet based in terms of research for purpose of efficiency. I was looking for campaigns that are specifically, not very effective. I came across a number of rather bold and controversial visual campaigns from the UK, which make sensationalist claims. 

I also looked for inspiration from highly prolific and successful campaigns, the Obama HOPE campaign is probably one of the most iconic in the history of politics. 

Campaigning for youth engagement:
4. Bite the Ballot
A not-for-profit group campaigning for schools and colleges to encourage young voter registration. Their Verto smart phone app aims to rebrand politics in an interesting, engaging way and help young people decide who to vote for. Their Democracy Day on 15 April will encourage young people to organise registration rallies and voter-engagement sessions.
1. National Union of Students (NUS)
The NUS is running a national competition involving the nation’s 600 student unions to find ideas to get their members to vote. The best will receive up to £10,000 to fund events and projects. Student volunteers will also be knocking on doors and inviting their peers to get themselves on the electoral register.
2. Rock Enrol!
A government learning resource  to introduce registering and voting to school classes and youth organisations. The games and materials in the resource aim to inspire young people to discuss and debate what they care about whilst considering why they should register to vote.
3. Electoral Commission
The Commission is working in partnership with Facebook so that young users of the social networking site can now add a “Registered to Vote” life event to their timeline, which can be shared with their friends. The Commission launched a nationwide public-awareness campaign on 16 March.
5. Youth Counts! Democracy Challenge
A programme for young people developed by UK Youth and members of UK Youth Voice, a national steering group of young people from all over the UK. It uses a range of imaginative activities to engage participants in discussions about democracy, registering to vote and their role as active citizens.
6. VInspired
This charity are running a #SwingtheVote campaign in which 10 YouTubers discuss 10 different issues that appeal to young voters over 10 weeks until 20 April. The videos aim to steer clear of party-political jargon and give young people straight answers to their voting queries.
7. The League of Young Voters
 A UK-wide campaign to get  young people voting, The League of Young Voters is helping people decide who to vote for through a “Vote Match” quiz. It is also training and supporting Young Voter  Champions to campaign and mobilise people locally, as well as  encouraging young people to  share political messages, stories  and ideas in creative ways.
8. Votes@16
A national campaign aimed at changing UK law to allow teenagers to vote at 16. Young people are encouraged to email  and lobby their MPs, organise debates and run their own campaigns either locally, through their schools or at university.

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