Sunday, 1 May 2016

OUGD505 - Brief 02 - Research - Don't Be A Lemon

I came across this campaign on Behance. What drew me to it was its bold slogans and dominating imagery. I think slogans such as 'don't be a lemon' are key in engaging with the audience and setting the tone of voice, and I think this works very effectively. The slogan than I am using is less aggressive but carries similar connotations to these:

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